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Nintendo Aims To Use Smartphones To Raise Value Of IPs

In addition to Nintendos first smartphone game, CEO Kimishima also announced what Nintendos goal with the smartphone games are:

The five smartphone apps won’t soon comprise half of sales, Mr. Kimishima says. Nintendo’s goal is to use smart devices to increase the value of its IP, which will help sales of both software and hardware, he says.

Source: Wall Street Journal Live Blog

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