CNET has an interview up with Reggie, they discus Super Mario Run among other things.
Super Mario Run on Switch:
|“Development for Super Mario Run is different than development for Nintendo Switch [the company’s all-new Wii U successor, coming in March 2017]. With Switch we’re going to have a variety of input devices, a variety of ways for you to interact with the game. Here, it’s all the screen. So it’s a different type of development challenge. But at the core, our developers are looking to create content that you really can’t get anywhere else, you can’t experience anywhere else…that’s a core philosophy that’s going to continue.”|
On mobile pricing:
|”Each title is its own approach in terms not only ‘what is the game design,’ but what is the monetization? For Super Mario Run, we believe that the right monetization is an all-in-one price. It’s called Super Mario Run, not Super Mario play, stop, then pay, then run some more. And certainly, I feel that way when I play it. After I’ve had a great run and collected all the coins, I don’t want to be asked if I want to pay for the next level or pay for some part of the game. I just want to keep going and playing.”|
On NES games on mobile:
|“Candidly, no, without a fair amount of modification. And this hearkens back to the questions that we received maybe five years ago saying, ‘Nintendo, when are you going to get into mobile?’ And at the time, it was positioned as, just take all your legacy content and just put it on mobile. The fact of the matter is, to make a great mobile game, you can’t do that. You need to think about the input device. You need to think about, how is this going to be sticky?”|
On the NES Classic
|“We saw the NES Classic as an opportunity to engage with millennials, gen-Xers, boomers, people who had played those games back in the day, but life had gone by, and they had somewhat walked away from gaming. It was a great way to re-engage them, and our belief is that by re-engaging them, it creates an opportunity for Super Mario Run, it creates an opportunity for our 3DS business, it creates an opportunity for Nintendo Switch, because all of a sudden they’re recognizing what they knew 20 or 25 years ago: they love Mario. They love Zelda. They love all of our classic IP, and they’re re-engaging with it right now.”|
Even though I have no interest in Super Mario Run, I liked his quote about the pricing.