Nintendo has recently seen huge gains in search traffic, as data from internet-data firm SimilarWeb reveals.
Nintendo-related searches increased to triple the size of PlayStation and XBox searches. The increase is due to the Switch unveiling in October, Pokemon GO, and the NES Classic Edition as well as Super Mario Run.
GamesBeat has the following statements from SimilarWeb:
“The growth in Nintendo’s search traffic over 2016 is so big that when comparing its search traffic in November 2016 to January 2016, it multiplied its search traffic by [a factor of] 60.”
“In January 2016, we were able to identify a total of 39 keywords generating traffic for these brands. Nintendo had 6, Xbox had 16, and PlayStation had 17. While in November 2016, we were able to identify 183 of such keywords. [And now], Nintendo had 101, Xbox had 30, and PlayStation had 52.”
The report is limited to terms related to console products from the big three, so things like “Pikachu” weren’t counted. But the massive increase in searches show that Nintendo is getting a lot of exposure, and people are searching for Nintendo-related terms at a much higher rate than Sony or Microsoft.