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Nintendo On Why They Decided To Do A Super Bowl Commercial

Nintendo’s marketing boss, Nick Chavez, spoke with Time about why Nintendo is doing a Super Bowl commercial.

“There’s no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system.”

He said this about the audience:

“Think about your 40- to 45-year-old parent who has really fond memories of playing Zelda growing up, sitting there watching Super Bowl with their 10- or 12-year-old child who maybe hasn’t experienced Zelda yet.”

He said the commercial was inspired by feedback from the initial Switch reveal teaser, and that there’s much more to come in their marketing campaign:

“We heard from U.S. gamers that they were tremendously excited about the proposition [of Switch], and that they couldn’t wait to experience the power of a home console portably within their own homes. Not only inside the home and outside, but just moving from room to room.”

“This isn’t just a six to eight week launch campaign. This is really a 15 month campaign for us, to say nothing of our plans for 2018. You’re going to see a number of other touch points, including additional 30 or 60 second executions in the coming weeks that emphasize the full proposition, meaning those multiple demographics, including kids, teenagers, young adults, parents, active gamers, casual gamers and so forth.”

Super Bowl LI is this Sunday, and is destined to be the worst Super Bowl is history due to the horridness of the teams playing.


He's been playing video games his entire life, and has gotten progressively worse at them as he's gotten older and more decrepit. He's been running this place (into the ground) since 2013. He's old. Keeps writing about Nintendo despite mountains of evidence proving he should never write anything. Very old. Lifelong Nintendo fan, doesn't care what you think about that. Did I mention how old he is? Because he's very old.

  • Pinkie-Dawn

    Boy do I wish MatPat didn’t make that pessimistic conclusion for his film theory on Super Bowl commercials, because that would be applying that the Switch commercial wouldn’t help it sell more and that Nintendo has wasted money on that slot. Though then again, it was posted after his “Should Nintendo go third-party” deadlock video, so it may have been an indirect follow-up for that video.