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GameStop: “Tremendous Demand” For Switch, Attach Rate, Q1 Launch a “Smart Move”

GameStop senior director of merchandising Eric Bright spoke with alistdaily about the Nintendo Switch. Among the things he said were that GameStop is seeing “tremendous demand” for the system. He also talked about the attach rate and launching in Q1 being a smart move.

“We’ve seen tremendous demand for Switch. And of the initial allocation of pre-orders we took, the majority of them were done by PowerUp Reward customers. They’re definitely looking for this device. We have a ways to go before we satisfy all the demand that’s out there.”

“They’ve taken a lot of franchises like Zelda and Mario that were popular in the Wii days, gave them HD graphics, and created a system that can be played on your TV and is portable as well. Those are two big technology changes for games that didn’t exist before.”

“The Q1 launch is one of the smartest moves Nintendo could have done. Instead of pushing units out during the heaviest time of the year (in Q4), this allows them to build a base. So by holiday, we can focus on games. There will be millions of people who will be hungry for content, creating a richer development cycle for game publishers who will have an install base to support titles. This also will take some of the brunt off of Christmas and enable Switch to be better stocked at stores.”

“Nintendo has learned from the mistakes it made with Wii U because there’s a wide assortment of third-party games from developers like EA, Ubisoft, Bethesda and Take-Two, as well as first-party Nintendo titles like The Legend of Zelda: Breath of the Wild, Super Mario Odyssey and Splatoon 2.”

“The variety of indie games for Switch is one of the brilliant things Nintendo was able to do. Any new console launch is all about software and content and providing people a huge variety of games. Indie developers will only expand how many consumers adopt Switch and expand the age range. We see this appealing from the hardcore gamer down to the overall family gamer.”

“The biggest win for the customer is they can make their own choice with games. They can pick which of the games they want to pair with the hardware they’re buying—whether they’re Zelda fans or 1-2-Switch. From our sales perspective, we’re seeing incredible demand. We’re pleased with the Switch attach rate. People are not just buying one game. They’re buying multiple games.”

He also mentioned that GameStop is no longer purchasing Wii U units (it’s no longer in production so that makes sense) due to it no longer being made available to mass retailers, but that preowned systems are still available, and that the NES Classic is still experiencing “incredible demand.”

I would say if you’re looking to buy a Wii U, getting a refurbished one directly from Nintendo would be a better choice than GameStop.

Probably cheaper too.

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snesfreak
He's been playing video games his entire life, and has gotten progressively worse at them as he's gotten older and more decrepit. He's been running this place (into the ground) since 2013. He's old. Keeps writing about Nintendo despite mountains of evidence proving he should never write anything. Very old. Lifelong Nintendo fan, doesn't care what you think about that. Did I mention how old he is? Because he's very old.
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